Captain Marvel And Blockbuster Video

It was appropriate that Captain Marvel fell to Earth through the roof of Blockbuster Video. Apart from the fact that videos of the film will be sold in such shops:

in the Ultimates (scroll down) comics, people watch videos of superhero fights;

in the movieverse, films might be made of real superheroes like CM;

in the Ultimates, the Ultimates (a better version of the Avengers) discuss who should act as them in films and Nick Fury says that he should be played by Samuel L. Jackson.

Two levels of fiction interact with reality.